Material Handling Systems
MHS launched a multi-brand global corporate website and an online parts catalog for US customers using Episerver’s Digital Experience Cloud
Traffic via mobile
Increase in unique pageviews
New users
Remaining competitive in a changing market
MHS Global (MHS) is a full-service provider of innovative material handling systems that solve the challenges of distribution and fulfilment operations. MHS has a global installed base of over $5 billion for small to large distribution and fulfilment projects in a variety of industries, including e-commerce, parcel, third party logistics and outside integrators.
MHS has grown organically and through acquisition bringing together multiple brands that have strong reputations in different aspects of the material handling systems industry. This resulted in several different web sites and different platforms. MHS did not have an online presence for aftermarket parts support anywhere globally, instead supporting their customers via phone and email and non-digital channels.
To remain competitive in the market, MHS set a strategy to create a new web presence that will support multiple brands in multiple countries along with an aftermarket parts channel to better service existing and future clients. MHS chose Episerver because the platform supports multiple brands, multiple languages and has strong content management, search and ecommerce capabilities in one platform.
Developing a digital approach
When it came to objectives, MHS have a clear approach in order to achieve a strong digital presence.
This meant developing a global web presence that told the combined story of MHS but allowed different brands to shine. By developing a global digital aftermarket parts channel to better service existing and future clients, they could support parts ordering that meets the needs of B2B customer’s, organizational goals, and individual requirements.
With a clear approach, MHS desired a unified platform that supported multiple brands and languages along with content management and commerce.
MHS, along with its partner Rightpoint, determined a phased approach to launching a new online experience. The first phase was to rollout a new corporate website. In choosing a platform, the team also considered the ultimate goal of also developing an after-market parts channel
The new MHS website was launched on the Episerver Content Cloud. Through further competitor research and strategic analysis, the team created a roadmap in July 2019 to deliver an MVP experience for the parts catalog, built upon the existing corporate website using Episerver Commerce Manager. In June 2020, MHS launched the first phase of the online parts catalog. Future phases to build out additional ecommerce features are being evaluated and refined.
MHS leveraged Episerver’s Digital Experience Platform as a platform-as-a-service (PAAS) model to take advantage of the Microsoft Azure Cloud to reduce complexity and be able to scale cost effectively.
As the industry and MHS continue to evolve, MHS plans to implement more advanced B2B commerce features using AI and other tools to even better service customers and continue to fuel the growth by a desire to be the best, not the biggest.
As MHS grew through acquisitions it was important that our web presence reflected our new, full service capabilities. We needed a website that communicated who MHS is now. It was a large project with a strict deadline to go live before our first ever tradeshow. Our new website is a great reflection of MHS now and looking toward the future. The design is modern and clean and the navigation is easy to use. We have received many compliments on our site
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Lauren Pedley
Sr. Marketing Analyst MHS
Project Facts
See the result at www.mhsglobal.com
In collaboration with
Rightpoint
Rightpoint is a global experience company and part of Genpact (NYSE: G). We create positive human interactions that drive meaningful business outcomes. Over 700 employees work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. Rightpoint serves more than 250 Fortune 1000 companies and has been named one of Crain's 50 Fastest Growing Companies in Chicago for four consecutive years.
Rightpoint has worked with Episerver for almost a decade delivering award-winning, experiential websites for some of the largest brands in the world. Honored as back-to-back Strategic Partner and Premium Partner of the year, we are one of Episerver’s most decorated partners in North America. With over 75 Episerver certified developers on staff, Rightpoint is positioned to deliver transformative Episerver projects that make an impact.
