Metro Bank
Transforming digital customer experience with a responsive site built on Episerver
Pages load in under two seconds for 90% of users
Personalized content on user's location
Delivered against stringent security standards in 5 months
Disrupting 150 years of banking
Launched in 2010 in the UK, Metro Bank is the first new high street bank in more than 150 years. The revolutionary “challenger” bank offers personal, commercial, business and private banking services, with a focus on providing unparalleled levels of customer service and convenience.
Consumer banking demands more
When it comes to personal banking, consumers want easy online transactions across their devices. Metro Bank understood the importance of each customer interaction – including creating new accounts and day-to-day withdrawals. The bank took action by revamping their digital estate to better meet the needs of their more than one million customers.
Previous website difficult to use and edit
With rapid growth in customers and branches, Metro Bank needed to ensure its digital experiences could keep up. However, the bank faced several platform challenges:
- Their platform did not accurately reflect their service offering, brand identity or vision to new and existing customers.
- The website was incompatible with mobile devices, posing a significant inconvenience.
- Internal content editors couldn’t update the site quickly and easily.
Banking on Episerver
Episerver’s solution was chosen as the ideal platform to create Metro Bank’s new digital environment.
As well as being able to transform the public-facing website to reflect the bank’s award-winning service offering, implementing Episerver meant the site was fully responsive on all mobile devices. Metro Bank could take advantage of Episerver’s advanced capabilities, such as personalization, while future-proofing digital assets with Episerver’s continuous roadmap development.
Delivering complex, integrated sites
Building the revamped site, Episerver Premium Partner Netcel used their renowned expertise to deliver the complex, large-scale, multi-faceted project in just five months.
Metro Bank now boasts a device-agnostic site, fully responsive across all devices. Internal stakeholders are delighted with the enhanced editing elements with these improvements. The team benefits from stronger content management capabilities, resulting in more time to create valuable experiences for customers. Detecting user location to deliver personalized content allows Metro Bank to engage meaningfully with online visitors. All while following strict security and compliance standards.
Since the launch, Netcel has been working on subsequent releases that incorporate new requirements, as well as optimizing existing features such as a mortgage calculator tool.
Project Facts
In collaboration with
Netcel
Netcel is a leading Optimizely consultancy, enabling brands to create customer-centric digital experiences to better connect with their customers.
Outstanding Technical Delivery
We are an Optimizely Platinum Partner, with a 20 year reputation for building and supporting integrated digital experiences that deliver measurable results.
Differentiating Customer Experiences
We help brands create personalised experiences that maximise CLV and provide competitive advantage.
Transforming Digital Capability
We work with organisations to improve the effectiveness of their digital operations to deliver sustainable success.
Multi-Episerver Award Winning Partner
With a highly experienced partner like Netcel, your digital estate is in a safe pair of hands. We've won numerous awards to prove it including 3 out of 5 awards at the 2019 UK Episerver Web Awards.
