Steiner Electric

Steiner Electric innovates and modernizes for a stronger future

Serving customers for the next 100 years

A force to be reckoned with in the electrical and industrial markets, Steiner Electric is a 4th generation, family-owned distributor that’s been in the game for more than a century. Founded in 1916 by George S. Steiner, the Illinois-based company is now run by George’s grandson, Rick Kerman and employs more than 400 people.

Steiner Electric built a strong foundation more than 100 years ago and is embracing the future by transforming business to meet evolving customer needs.

Steiner wanted to give their customers the tools they needed to do their jobs on a day to day basis. In addition, the company wanted a platform that would enable their team to do their jobs more efficiently and create the experiences their customers needed.

Steiner set out to build a best-in-class, omnichannel, multi-channel customer experience. They created a long term strategy aimed at using digital technologies to drive customer engagement. Goals for digital transformation included: working toward finding ways to nurture underserved customers, creating new business opportunities and expanding share of wallet.

Steiner Electric is a distributor of electrical supplies, automation controls, lighting, gear, generator sales, service and rental and industrial metalworking supplies. For more than 100 years, Steiner has been evolving to meet changing customer needs.

Company size:

501 - 1,000

Industry:

Distribution – Electrical and Electronic Goods

Region:

United States

Creating a best-in-class customer experience with Episerver

Steiner Electric is leveraging Episerver B2B Commerce Cloud by Insite to deliver a modern, intuitive experience for their team and customers. From the beginning, Steiner recognized that digital transformation meant more than delivering a basic website. They couldn’t just deploy technology and be done with it. To see success with ecommerce takes a strong technology foundation, the fuel to run that engine and an innovative team.

Since implementing Episerver B2B Commerce Cloud by Insite in May 2019, Steiner has increased self-service activities on their site and has seen strong trends of increased user login accounts.

Project Facts

Steiner Electric uses B2B Commerce Cloud A/B Testing Approval Workflows Authoring & Layout Catalog Management Checkout & Cart Community API Multisite Management Order Management Personalization Promotions Engine Search & Navigation

See the result at www.steinerelectric.com

In collaboration with

Xngage

XNGAGE is a Digital Services firm focused on delivering Commerce Success in B2B for leading manufacturers, distributors, and wholesalers. The XNGAGE team of B2B commerce experts fuses digital strategy with execution, delivers innovation and promotes cloud adoption to help transform their clients’ digital ecosystem with the goal to create impactful and relevant Buyer and Seller interactions in the connected digital world to maximize business impact.