Articles

Efficiency, customer engagement and revenue are three reasons manufacturers, wholesalers and distributors are finding that ecommerce can help grow and retain customers.

What are the benefits of launching a B2B ecommerce website? This article lists 10 powerful benefits to launching and maintaining a comprehensive B2B ecommerce website for your organization.

Delivering personalized healthcare content without violating what’s considered Protected Health Information (PHI) or HIPPA laws.

Red Cross in Australia and Sweden are great examples of not-for-profits bringing about change through digital adoption and represent two marquee projects Optimizely is helping shape.

Learn how leveraging an agile CMS will set your business apart from your competitors in your industry by creating an omnichannel digital ecosystem.

As we continue to invest in our Content Cloud offering, we look at our product investments in three pillars: Technology and architecture improvements – for performance and keeping technologies on the latest platforms; Building APIs and SDKs – to enable more developers and more channels; Content creator improvements – to continually improve usability. In this blog I’ll cover what’s next for the Content Cloud.

The importance of digital commerce has seen a significant boost over the last year, and Optimizely's Commerce Cloud offerings have helped customers meet and exceed the increased demand. In this blog I’ll briefly reflect on the past year, and highlight some of the major roadmap items that we have in store for our Commerce Cloud offerings.

Learn how a cohort of Optimizely customers are relentlessly seeking better ways of doing things for their consumers.

Is your experiment program stuck in a rut? Are the test ideas on your roadmap sparse or very one-sided? Are you in need of a little more creativity and inspiration to boost the value of the program? If yes, these are all key indicators that you may need to facilitate an experiment ideation session.

It’s not often you see that 1 +1 = 3. Seems too good to be true? With Optimizely’s Digital Experience Platform, we truly offer ways for your company to actually save money by investing in our hosting solution. Many organizations stack together parts and pieces to handle the job of serving up your digital platform, but Optimizely really has cracked the code on how to make this seamless and most importantly cost effective for you.

Full Stack allows product and engineering teams to run experiments anywhere in your technology stack. This is the roadmap and upcoming features in Full Stack.

This week, we’re announcing our new brand identity and purpose: Empower people to unlock digital potential. If you want to experience the essence of the new brand in a minute and a half, you can watch this video. It’s a glimpse of what’s possible for you, your business, and your customers.

Simple websites were initially supposed to be a window into a brand. But as brand, content and business increasingly transitioned online, digital experience became synonymous with customer experience, and now it’s among the most critical investment priorities for companies.

Not sure what Optimizely (Episerver) ecommerce solution to get? Get an overview of the difference between the Commerce Cloud and the B2B Commerce Cloud solutions.

Intelligence Cloud is an integral part of our direction as a company. Learn about the product roadmap for three of the capabilities the offering includes: Web Experimentation, Content Recommendations and Product Recommendations.

As a company offering our customers hosting options for our CMS, customers often ask, “How is your solution different from hosting my application in Azure?” Like many questions customers ask, this one is a fair question – our DXP is built-in Azure. Both options have your CMS utilizing the Microsoft infrastructure to power your digital footprint.

The most common pain point I hear from marketers across the spectrum is that even with all the data they have available to them, they’re still not clear on how to leverage it to make confident decisions.

We were then named a Leader for the second consecutive year in the Gartner Magic Quadrant for Digital Experience Platforms. Today, we take yet another step in our evolution and our commitment to unlocking digital transformation through our acquisition of Zaius, a Customer Data Platform.

Optimizely's CPO, Justin Anovick, digs deeper into our roadmap and how we’re looking at combining our products, namely, the first combined solution Optimization-as-a-Service (OaaS). It’s just the first of many new things coming.

Real digital transformation isn't revolutionary as much as it's evolutionary. Let us help you avoid "abrupt-ism."

Optimizely has achieved leadership in Agile CMS because we support you rather than forcing you into a rigid patterns of execution.

After being named a Leader in DXP by Gartner, what's next for Optimizely's DXP? Optimizely's Chief Product Officer sits down for a Q&A with some of Optimizely's Product Strategists to discuss reflections on the report and what's in store for the year to come.

What is the peak end rule? How you can improve the customer experience by introducing moments of delight? And what technology helps? Read this article to learn!

Iconic luxury paint and wallpaper maker Farrow & Ball share how they are readying the business for exponential online growth.