Personalization

A digital experience platform (DXP) enables companies to build, manage and optimize digital journeys. In this guide, we describe its evolution from CMS and WEM, and what benefits a DXP holds for you.

Delivering personalized healthcare content without violating what’s considered Protected Health Information (PHI) or HIPPA laws.

Unifying all digital channels, onto one platform equalling greater community ties for its students

Learn how leveraging an agile CMS will set your business apart from your competitors in your industry by creating an omnichannel digital ecosystem.

Learn the plans, tactics and worries from leaders in marketing, IT and ecommerce roles at B2B companies as it relates to B2B digital experience

Learn how a cohort of Optimizely customers are relentlessly seeking better ways of doing things for their consumers.

Is your experiment program stuck in a rut? Are the test ideas on your roadmap sparse or very one-sided? Are you in need of a little more creativity and inspiration to boost the value of the program? If yes, these are all key indicators that you may need to facilitate an experiment ideation session.

Real digital transformation isn't revolutionary as much as it's evolutionary. Let us help you avoid "abrupt-ism."

In this guide, we’ll explain what PII is, highlight your obligations around PII and help you navigate the complicated landscape.

Optimizely has achieved leadership in Agile CMS because we support you rather than forcing you into a rigid patterns of execution.

After being named a Leader in DXP by Gartner, what's next for Optimizely's DXP? Optimizely's Chief Product Officer sits down for a Q&A with some of Optimizely's Product Strategists to discuss reflections on the report and what's in store for the year to come.

What is the peak end rule? How you can improve the customer experience by introducing moments of delight? And what technology helps? Read this article to learn!

Delivering a B2B ecommerce site is one thing, but delivering a highly targeted, accurate and personalized experience to every user is an entirely new ballgame. Learn how B2B companies can bring their ecommerce site to new heights with product recs.

Paul North appointed Head of APAC Operations to accelerate opportunity for customers to win in the digital economy

Find out why now’s the time for businesses to invest in a digital experience platform (DXP) to elevate the customer’s ecommerce journey

With COVID-19 turning out to be a terrible havoc for the global economy, worldwide businesses are left with the only option to ramp up their efforts in order to stay optimally competitive.

Delivering powerful customer experiences is paramount in today’s digital-centric world. If 2020 has taught us anything, it’s that digital is no-longer a business strategy. Digital is often the first, and sometimes the only method for communicating with, and selling to, your customers. Digital is your business. A Digital Experience Platform (DXP) provides the foundation for great experiences.

Digital agility is critical to federal agencies in raising awareness and keeping users engaged.

The importance of an online presence for an organization and how to implement ecommerce successfully cannot be emphasized enough. In this article we explain how ecommerce forms the basis of success in the new digital world, encouraging readers to explore their ecommerce options, improving their strategy and investing in further technology

Facilitating a faster, easier, more accurate commerce experience should be the number one priority for B2B businesses right now. This article shares key areas to focus on (from on site search to personalisation). By implementing these recommendations, businesses can make each user more likely to checkout, more likely to return, and more likely to talk to people in their industry about how great purchasing from their business is.

Wall Street and the US economy rely on the important work of the ISM. Learn how they're evolving their digital maturity to create a community based membership platform that is already surpassing expectations