intelliAd for Marketing Automation

The intelliAd integration lets you evaluate and optimize email campaigns together with other online channels. In addition to the email channel, intelliAd can analyze search engine marketing, affiliate marketing and price search engines. Clicks from newsletters are tracked and assigned to an email channel, and displayed in the campaign overview.

The integration uses link masking to redirect links in a tracked mailing via the intelliAd server. The masked links are automatically generated and include multiple parameters enabling them to be assigned to a specific client. You generate an ID string in intelliAd and enter it in the intelliAd tab when creating the mailing. When clicking a masked link, the recipient will first be redirected to the intelliAd tracking server (without noticing). The tracking server analyzes the parameters included in the extension and saves them in the database. The recipient is then redirected to the actual target page.