Eason & Son

Solution

Episerver was chosen for its CMS and commerce platform capabilities in behavioral merchandising, automated marketing and search, and the way they would support Eason’s objectives of creating enhanced customer experiences.

Eason selected the Episerver Digital Experience Platform due to its capability to craft personalized experiences for customers. The new digital environment would encompass a full implementation of Episerver solutions. Episerver Product Recommendations allowed Eason to offer data-driven, automated product recommendations, while Episerver Marketing Automation empowered Eason’s marketing communications through transactional emails with tailored content for each user.

Episerver Premium Partner, Made to Engage, positioned Eason for a seamless integration between Episerver and Microsoft Dynamics AX. This direct integration to Microsoft CRT helped manage the synchronization of carts, orders and customer profiles. This capability would also enable the Irish retailer to use this data to develop personalization and automated product promotion strategies, driving relevance and overall customer experience.

Outcomes

This was an ambitious project, both from a technological and a timing point of view. The entire build had to be carried out in a timeframe which would allow Eason to capitalize on the largest retail window of the year, stretching through Black Friday to the end of the January sales. Eason has developed a strong vision for a seamless omnichannel experience for all customers.

Eason’s customers aren’t the only beneficiaries. Eason’s marketing teams are in a stronger position, equipped with the agility and capabilities they need to build enticing customer experiences - all from a single platform.