Guider

I denne guiden får du en innføring i terminolog og en objektiv diskusjon om fordelene og ulempene ved å velge et headless CMS.

Den digitale kundereisen må personaliseres og gi hver enkelt besøkende opplevelser tilpasset dem uavhengig av kanal og enhet. Vi som selger produkter er avhengig av kunder og med den farten digitale tjenester og nye forretningsmodeller har, samt at internasjonale aktører er like nært som norske krever det mye av oss for å vinne kundens gunst.

Med algoritmer, maskinlæring, datadrevet attribusjon og anbefalingsteknologier blir massekommunikasjonen erstattet med 1-til-1-dialog. I dag er det særlig innen e-handel at personalisering på nett er utbredt, men det benyttes også i andre bransjer som media, bank, forsikring, reiseliv og transport.

Stadig flere snakker om Headless CMS. Vi har sett nærmere på fenomenet som er så viktig at noen mener det vil utkonkurrere tradisjonelle publiseringssystemer

CMS er en forkortelse for «Content Management System» og er et system som lar deg opprette og redigere innhold på nettsider, intranett og nettbutikker.

I denne faktaboken har vi samlet alt du trenger å vite om Episerver DXP. Alt fra fordeler for deg som kunde, produktinformasjon og inspirerende kundehistorier fra de som allerede har tatt steget til skyen.

Byer, parker, bygninger og flyplasser skal være tilgjengelig for alle – uansett nedsatt funksjonsevne. Har du tenkt på at dette også gjelder for nettstedet til virksomheten din?

What are some of the major things that can go wrong in the CMS evaluation process? How can you be sure that you are getting a system that best meets your needs?

How do you find a suitable partner who will face the challenges of the digital customer experience with you? In this guide, we explain step by step how to find the right CMS for you.

The age of the customer empowers consumers to decide what their digital experience should look like. Businesses that use experimentation have the upper hand compared to their competitions, to create a digital experience that accurately meets customers’ rising expectations.

A digital experience platform (DXP) enables companies to build, manage and optimize digital journeys. In this guide, we describe its evolution from CMS and WEM, and what benefits a DXP holds for you.

As the world moves to a greater focus on customer experience and omnichannel delivery, content models are even more important than ever before.

In this guide, we’ll explain what PII is, highlight your obligations around PII and help you navigate the complicated landscape.

This guide contains insights and recommendations from industry experts, Optimizely & twentysix, on the four steps to kick starting your website replatforming project.

Digital agility is critical to federal agencies in raising awareness and keeping users engaged.

When it comes to choosing the best digital experience platform for your business, you shouldn’t compromise. If you’re a customer of a legacy platform like Sitecore you might be familiar with the challenges of data silos, technological complexity and a general lack of expertise. This guide highlights the advantages of Episerver over Sitecore and how Episerver is the stronger choice to move your digital strategy forward. 

What is a “digital asset” and how have systems evolved to manage them? How is a Digital Asset Management System different than my CMS, and how do they interact?

Here's your guide to solving the complexity of headless commerce and evaluating its role in your business.

For effective B2B content marketing companies need to be strategic and data driven when crafting their content strategy. This guide shows you how.

It’s time to unlock the code to content recommendations and how they are made within web, email, and paid channels. By the time you’re done reading this, you will understand exactly how much control you have over recommended content and its look and feel.

Manufacturers and distributors are facing heightened pressure from B2B marketplaces. Should you begin selling on them? Should you try to compete with them? One thing is certain: you should not ignore them

How top B2B brands are identifying interests and needs of specific buyers and developing more contextual experiences based on intent data. A Demand Gen Report white paper sponsored by Episerver. 

An inside look at how B2B brands are utilizing first-party data to better understand the interests of specific buyers. A Demand Gen Report white paper sponsored by Episerver.

This whitepaper from David Raab details how automated analytics lets marketers get better results with less effort without losing control.