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Digital Experience Platform Intelligence Cloud Email Content Recommendations

Improve email performance with dynamic content recommendations

Automate the delivery of content recommendations via email based on the unique interests of each recipient with no manual rules.

What Episerver Email Content Recommendations can do for you

Improve email click-through rate

Hyper-relevant recommendations offer the best chance of click-throughs, encouraging more visitors to return to your website and continue their content journey.

Deliver relevance when it matters

Email Content Recommendations are generated when the email is opened by the recipient, rather than when it is sent, to ensure the content is as fresh and relevant as possible.

Scale personalization effortlessly

Leverage AI and machine learning to automatically match the best content to each recipient's interests instead of manually curating content for audience segment.

Key features of Email Content Recommendations

Works with any email service provider

Email Content Recommendations can be injected into any email service provider (ESP) or marketing automation platform (MAP). A few lines of simple embeddable code can turn one-size-fits-all emails into hyper-relevant personalized messages designed to drive greater click-through rates.

Hashed email protects privacy

All recipient identifiers are automatically hashed by Email Content Recommendations to protect the privacy of recipients, meaning your lists remain anonymous to the platform.

Configure recommendations to your needs

For example, have your "thank you for subscribing" trigger email select content from blogs for further reading but set your "drip campaign" to choose from resources and case studies.

Recommendations get smarter over time

Behavior by the shopper automatically updates their interest profile in a machine learning-driven adaptive learning process which gets smarter over time as it ingests and analyzes more data.

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Relatert innhold

Guide

From CMS to WEM to DXP: What is a Digital Experience Platform (DXP)?

Content ManagementE-handelPersonalisering

A digital experience platform (DXP) enables companies to build, manage and optimize digital journeys. In this guide, we describe its evolution from CMS and WEM, and what benefits a DXP holds for you.

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Artikkel How to overcome digital personalization challenges in healthcare

How to overcome digital personalization challenges in healthcare

Personalisering

Delivering personalized healthcare content without violating what’s considered Protected Health Information (PHI) or HIPPA laws.

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Kundehistorie

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Unifying all digital channels, onto one platform equalling greater community ties for its students

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