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Digital Experience Platform B2B Commerce cloud Merchandising and Promotions for B2B

B2B Commerce Cloud Merchandising and Promotions

Increase order value and drive revenue with merchandising and promotions

This capability is part of B2B Commerce Cloud, which is currently only available in North America. For a similar capability available globally, please see Promotions Engine.

What Merchandising and Promotions can do for you

Manage Products and Promotions

Manage product content, configurations, promotions and give your customers quick visualisations to compare similar products.

Increase order value

Manually manage cross-sell and upsell opportunities on product detail pages to increase average order value.

Drive revenue

Run promotions and manage list prices, sales prices and close-out pricing campaigns for digital channels.

Key features of Merchandising and Promotions

Integration

Leverage a fully integrated system to manage inventory. B2B Commerce Cloud was built to integrate with your ERP or PIM system to accurately calculate and display multi-channel inventory balances. 

Pricing

The B2B Commerce Cloud architecture supports complex pricing structures involving pricing at multiple quantity breaks, pricing for different customers and price-based selling in multiple units of measure. Easily manage list prices, sales prices and close-out pricing for digital campaigns. 

Cross-sell and up-sell

Increase profit on a particular product by selling it differently. Deliver product information in a way that makes it easy to do business with you, and sells more of every product in a category at a better margin. Encourage customers to purchase comparable products that offer a higher margin for your business. Consider customer buying histories, custom catalgues and other data. 

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B2B Commerce cloud

Forrester Wave: B2B Commerce Suites

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This report contains a 29-criterion evaluation of B2B commerce suites providers, with Episerver among the top-13 most significant providers. Episerver is recognized for our customer-centricity efforts in the B2B playing field through our app marketplace and as evidenced by our positive growth trajectory, and above-par CMS.

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The 2020 IDC MarketScape: Worldwide B2B Digital Commerce Platforms Vendor Assesment report assesses the strengths and challenges of 18 vendors providing a B2B digital commerce platform. Episerver’s B2B Commerce Cloud by Insite platform is evaluated in this report and Episerver is positioned in the Leaders category.

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  • I think a big part of it is just getting more value out of the platform going forward, now that we have B2B and B2C in one place - essentially two sites in one place.

    Steve Loud

    Digital Commerce Director D'Addario

  • The new website has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.

    Kathryn Austin

    Kathryn Austin

    Marketing Director Pizza Hut Restaurants

  • We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

    Michael Robinson

    Michael Robinson

    IT Manager Eason & Son

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Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Platform. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.

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We're not the right fit for everybody, but we're the right partner to help you understand who is. Episerver's B2B Commerce assessment will help you determine what your customer-focused and company-focused objectives are, so you can find the solution that drives real results for your business. Fill out the form and we'll:

  1. Get you connected to an Episerver B2B Commerce expert
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  3. Create a custom demo tailored to your needs

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