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Target audiences and personas with relevant content at the right time.

Capture real-time and historic behavioral data to create Visitor Groups, and design the most relevant and rewarding experiences for them.

What Visitor Groups can do for you

Key features of Visitor Groups

Web product recommendations​

Advanced personalization uses AI to analyze real-time behavior, leading to increase upsells and cross-sells. Use Visitor Groups combined with AI "no rules" recommendations to present the most relevant product for each shopping experience.

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Visitor intelligence​

Automatically capture the data to deliver insights on individual visits, customer segments and buying journeys, and understand the combinations of products, journeys, and shopper profiles which lead to the best outcomes.

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​Optimize through A/B testing

A/B test everything from product pages to check outs and payment types to learn which combinations of product, content, offers and assets work best for specific shopper personas. ​

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Engage at the right time

Automatically meet your customers with the right content at the right time, and provide timely updates on relevant products, promotions and offers.

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Related products

Gartner Magic Quadrant for Digital Experience Platforms 2021

Episerver (Optimizely) has been named a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. Episerver (Optimizely)’s customer-centric DXP consists of Content Cloud, Intelligence Cloud and Commerce Cloud. Episerver (Optimizely) is named for its ability to execute and completeness of vision.

Partnering up for your success

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20 000+

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With you every step of the way

There’s nothing we can’t learn online from each other, and the Customer Hub is your home for digital experience expertise. ​

Improve your knowledge and gets hands on tips & tricks with short videos and ‘how to’ product articles.​

These videos and articles run through our suite of Episerver features and add-on products. We highlight the key takeaways to ensure you're well equipped to get the most value from your Episerver platform.​

See our capabilities in action and sign up for a demo

Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

  • Your demo is customized around you
  • Our experts can answer your questions
  • Free and non-binding

Find out why Episerver is the right choice for your business.

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