Every business should be able to experiment like the best in the business. And now they can.
Data driven design.
Experimenting and testing new design elements with your customers results in winning experiences. Identifying patterns in your design, that customers respond to, helps to increase your desired outcomes. Combine your creativity and art with data-driven science and experimentation to build the optimal customer experience.
Identify the pairings of audiences and offers that convert.
You have awesome value; but figuring out how your customers want to consume it can be challenging. With experiments, you can now create content, offers, and products that are automatically personalized for each user by knowing what compels customers to action.
It's logical.
Test so much more than layouts, content, and offers. The combination of emotion and logic is key. Optimizing the emotional response to creative content is the start. Coupled with tested personalization logic, your experiences drive outsized outcomes. Search configuration, recommendations, and personalization tactics are tested and optimized providing the best match of each person to the best experience in real time.
Create what customers want.
An intriguing shift takes place when we create content that's entirely focused on customer outcomes. A combination of our Content Intelligence and Optimizely form a new flow of work, where proven customer insights lead us to create better content the first time. Your team has guidance on what topics, themes, and incentives customers desire, and what content you should create to match their needs.
The new website acts as a digital flagship restaurant to support our business needs. It has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.
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Kathryn Austin
Marketing Director Pizza Hut Restaurants
The ability to derive and use interest profiles on our customers allows us to tailor our retargeting to each person and greatly improve advertising efficiency.
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Carl Sutherland
Head of Web Performance & Marketing BMI Research
We have thousands of products, and tens of thousands of thought leadership piece. Content recommendations help us to put the best content in front of the right person at the right time. And it does this with the least amount of manual intervention.
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Byron O'Dell
Head of Corporate Marketing IHS Markit
Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.
Find out why Episerver and Optimizely are the right choice for your business.
