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Digital Experience Platform Optimizely and Episerver Optimize Personalization

Optimize Personalization

Deliver 1:1 personalization by testing entire customer journeys on a single page

The benefits of optimizing personalization

Test complex scenarios all at once

Is it better to launch a new feature or roll out a campaign to part of the country? Test these kind of complex scenarios against each other to determine what's best for the business.

Go beyond A/B testing

It's no longer enough to do simple A/B tests at the page level. Experiment with entire journeys that involve multiple pages and changes launched simultaneously.

Unified UI for creation and testing

No more switching between multiple systems. Create variations that drive different business outcomes and determine the best route to move forward all in one platform.

Go beyond A/B testing

Conduct more sophisticated experiments. 

An A/B test can offer more than just visual changes. When you're faced with difficult business decisions, why not test entirely new processes and journeys against each other to help you. 

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Get the most out of Episerver expert services

Episerver Digital Experience Platform lets you do amazing things for your customers – leverage our experts to do amazing things for you. Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Platform. Consultants with a depth of experience in all aspects of the world of digital transformation, provide expertise and guidance through onsite workshops to position you for success.

We were initially doing some fairly blunt segmentation based on what we knew of someone's sector or their location. With content intelligence, that moved to be a much more personalized view; we were able to get much more granular data.

Jon Ewing

CMO Fitch Group

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Schedule a live demo with one of our specialists at your convenience. Let us know your requirements and we'll show you how we can elevate your business.

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