A digital-first strategy can help both B2B and B2C organizations thrive. As this IDC Technology Spotlight will showcase, a marriage of a technology and business focus benefits all. Read on to discover the benefits of a modern DXP platform, successful DXP management strategies and IDC’s observations on market trends.
What do you need to provide a high-level digital experience strategy? You’ll need the below key points and more.
- Omni experiences
- Content management
- Frictionless commerce
- Personalization
- Development tools
