Buyers Products

Embarking on a digital journey to better serve customers

1000

Customer requests a day

10%

Of orders placed online

Recognizing the changing needs of its customers

Buyers Products embarked on its digital transformation journey in 2016. Before implementing Episerver Insite Commerce the company was seeing a range of orders being placed through the EDI, phone calls/CSRs and email and fax. Customers were visiting multiple, independent static sites which all had limited functionality, poor user experience and no ordering capabilities. Customers were going to the sites looking for information on inventory, order status and tracking and availability.

Buyers Products knew that in order to do eCommerce right, they had to invest in a powerful solution. Building a strong platform from day zero was mission critical.

Founded in 1946 in the U.S.A., Buyers Products Company is a fully integrated, leading manufacturer in the truck equipment industry. From snow and ice equipment to durable truck boxes, hydraulics, heavy duty towing and truck equipment (like the highly popular SnowDogg, SaltDogg and ScoopDogg lines), hydraulics, controls and all-season trailer accessories, Buyers Products is a one stop shop for any work truck industry need. The team at Buyers Products shows pride, passion, and a sense of urgency. Buyers Products promises to ship fast. Due to its 300,000 square foot distribution center, a dedicated team and a robust eCommerce website, most orders can be shipped 24 hours after the receipt.

Företagsstorlek:

201 - 500

Bransch:

Automotive

Region:

United States

Driving digital on the right side of the road

Buyers Products launched its search for a foundational platform that would power B2B and B2C experiences, host a robust product catalog and enable partners as an online portal.

Buyers Products had a clear vision about what its new eCommerce experience would have to deliver for its customers. The right platform would have out-of-the-box capabilities like:

Robust search
Configuration
Dealer search
Complex pricing
Customer-specific catalogs
Multi-site
Personas
Multi-warehouse
Product restrictions
Inventory availability
Order history

Insite was instrumental in four major categories of Buyers Products’ digital transformation. With Insite, Buyers Products was able to create pull through demand to the site, showcase the breadth of products, attract new business partners and make it easier for customers to do business with the company.

Just 60 days after implementing Episerver Insite Commerce in September 2017, Buyers Products drove 10% of orders online. Today, Buyers Products sees more than 1,000 “Where-to-Buy” requests per day.

What's next?

Buyers is continuing to attract new business partners and create pull-through demand to its site.

Every day on the website, individuals are filling out customer applications, these leads are being fed through an internal vetting process

Buyers will continue to focus on monitoring website analytics, building better customer experiences and providing the highest quality products and customer service.

We are delivering the experience our customers have been asking for. Now customers can place an order through email or fax, over the phone, through a CSR, the EDI or self-serve online. It’s all about their preference

Jim Nerone
Chief Information Officer Buyers Products