So what is CCPA, anyway?
The California Consumer Privacy Act (CCPA) enforces consumer rights related to the collection, storage, and use of personal information by businesses. Achieving CCPA compliance entails adopting several measures, such as informing when personal data is being collected and providing consumers the option to opt-out of having their personal information sold to a 3rd party.
CCPA vs GDPR
In the question of CCPA vs GDPR, although they are similar, there are some key differences. Not meeting CCPA compliance is costly. So it’s imperative that even businesses that are already GDPR compliant take action to review privacy and data management practices related to CCPA, and select the right platform that will make it easier to meet and maintain CCPA compliance, both now and in the future.