B2B buyers emit a wide variety of signals as they are researching and evaluating business solutions. The most effective revenue engines are equipped to receive, interpret and act on a wide variety of buying group signals to enable effective actions.
Better days are ahead. It’s important to take the best of history and apply it as a lens to look through for planning for the future. If hindsight is 2020 – here’s what to take with you into 2021.
It’s time to unlock the code to content recommendations and how they are made within web, email, and paid channels. By the time you’re done reading this, you will understand exactly how much control you have over recommended content and its look and feel.
Driving digital-led innovation is at their core. But how do they realize true 1:1 engagement online? Genpact deploy smart Web Content Recommendations to improve the quality of their digital content.
Whether you are a wealth or asset management firm or a B2B tech enterprise, predictive analytics present an innovative way to capitalize on the data you hold on your prospects and clients, and use it to deliver a predictable and profitable pipeline of new business.
Global IT experts, HPE share their most important learning how visitors are more highly engaged with product related content than thought-leadership related content - all down to Web Content Recommendations
How top B2B brands are identifying interests and needs of specific buyers and developing more contextual experiences based on intent data. A Demand Gen Report white paper sponsored by Episerver.
An inside look at how B2B brands are utilizing first-party data to better understand the interests of specific buyers. A Demand Gen Report white paper sponsored by Episerver.
This SiriusDecisions Research Brief details how B2B marketers can emulate personalized consumer experiences and use AI to understand their buyers and identify buying groups.
As a company selling tools primarily for marketers, we get asked a lot of questions. We’ve rounded up the most popular ones and are here to make them easy to understand and give it to you straight.
Infrastructure technology provider Vertiv creates a global hierarchy of sites with Episerver, personalizing content across regions and driving engagement for their partner portal.
