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Digital Experience Platform B2B Commerce Cloud B2B Analytics

Get closer to your customers with Episerver B2B Commerce Cloud Analytics

Gain a holistic understanding of how your online channels are performing alongside your traditional sales.

This capability is part of B2B Commerce Cloud, which is currently only available in North America. For globally available commerce functionality, please see Commerce Cloud.

What B2B Analytics can do for you

Monitor channel sales

Analyze online and offline customer and product sales to track online migration and overall customer engagement.

Evaluate performance

Track the performance of marketing activities and make informed, analytics-based decisions.

Utilize digital analytics

Identify when, where and how your users are interacting with your site.

Key features of B2B Analytics

Sales Analytics

Get a holistic view of online and offline sales whether they're placed online, through the ERP or another way. The Sales Analytics dashboard enables you to easily monitor sales trends by method used, product group or customer group and track overall adoption of online buying tools. 

Marketing & Campaign Analytics

Gain valuable insight into orders, discount value and us of promotions. Easily visualize how customers are coming to your site with visibility into search, paid search, email and other marketing campaigns. 

Digital Analytics

Combining the power of ecommerce analytics, Google Analytics and Google Tag Manager, the Digital Analytics dashboard enables you to monitor website metrics like user engagement, unique users, number of sessions and length of time on site. Easily understand which devices and browsers your visitors are using to access the site and gain insight into common search terms and frequently accessed pages .

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B2B Commerce Cloud

Forrester Wave: B2B Commerce Suites

IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2020

This report contains a 29-criterion evaluation of B2B commerce suites providers, with Episerver among the top-13 most significant providers. Episerver is recognized for our customer-centricity efforts in the B2B playing field through our app marketplace and as evidenced by our positive growth trajectory, and above-par CMS.

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The 2020 IDC MarketScape: Worldwide B2B Digital Commerce Platforms Vendor Assesment report assesses the strengths and challenges of 18 vendors providing a B2B digital commerce platform. Episerver’s B2B Commerce Cloud by Insite platform is evaluated in this report and Episerver is positioned in the Leaders category.

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  • I think a big part of it is just getting more value out of the platform going forward, now that we have B2B and B2C in one place - essentially two sites in one place.

    Steve Loud

    Digital Commerce Director D'Addario

  • The new website has captured the very essence of our approach to casual dining and translated the importance of locality into a clever and very personal user journey.

    Kathryn Austin

    Kathryn Austin

    Marketing Director Pizza Hut Restaurants

  • We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.

    Michael Robinson

    Michael Robinson

    IT Manager Eason & Son

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Partners

5000+

Certified developers

20 000+

Websites using Episerver

Benefit from experience, with Episerver Expert Services

Episerver Digital Experience Platform lets you do amazing things for your customers. Leverage our experts to do amazing things for you! Our team of digital strategists enable Customers and Partners to deliver quantifiable business results powered by Episerver Digital Experience Platform. Consultants with a depth of experience in all aspects provide expertise and guidance to position you for success.

See our capabilities in action and sign up for a demo

We're not the right fit for everybody, but we're the right partner to help you understand who is. Episerver's B2B Commerce assessment will help you determine what your customer-focused and company-focused objectives are, so you can find the solution that drives real results for your business. Fill out the form and we'll:

  1. Get you connected to an Episerver B2B Commerce expert
  2. Review your business requirements
  3. Create a custom demo tailored to your needs

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