Webinar

Using Data to Drive your Marketing Automaton

Research from Winterberry Group on the complexity of marketing data has found that on average marketers are using more than 12 different tools to manage campaigns and data. Becoming more successful at marketing automation is not about adding yet another tool under your belt; it’s about giving direction to the people that govern your existing tools to enable long-term success.

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E-postmarknadsföring Episerver CustomersEktron-kunder

In this webinar we: 

  • Address the challenges facing marketers when it comes to setting up their marketing automation.
  • Explain how your existing Episerver solution can help consolidate many of the marketing tools that you use today.
  • Outline a purpose and a goal for defining marketing automation practices that will set you up for long-term success.  

Portrait image of Jeff Cheal

Jeff Cheal

Sr. Director, Customer Strategy
Episerver

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Webinar EFL, English Football League

How the English Football League saw success kicking their digital initiative into play

InnehållshanteringEpiserver Customers

The inside story of how during lockdown, English Football League (EFL) successfully pivoted their business model. In this webinar we talk to Russell Byrne, Head of Digital for EFL, who will discuss why fan engagement has been so important over the past 12 months. It’s also a chance to see how technology has played a crucial role for EFL in keeping the connection between fans and clubs and how they managed to successfully pivot from in-person football games to livestream on iFollow generating £42million revenue - all of which goes back to clubs and has been a lifeline for many this season.

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