Resources Webinar

Customer Digital Event: How to Climb the Experimentation Ladder Step by Step - EMEA

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About this webinar

Join our Customer digital event for the latest on our Experimentation solution!  

Hear from our Product Leaders and industry experts who will take you through what experimentation culture is and the best way to embed it into your business. Take a deep dive into:  

  • A keynote session by Craig Sullivan, Optimiser in Chief at Optimal Visit, sharing his insights on “Practical Steps to Embed an Experimentation Culture”
  • A live demo to see Optimizely’s Experimentation solution in action
  • Hear directly from Stewart Ehoff, Experimentation Practice Lead at RS Components share how the organization leveraged experimentation for success, how to get started on your experimentation journey while avoiding common pitfalls, and building a business case for experimentation

Key takeaways from this webinar

  • What experimentation culture is, and the foundations needed to allow it to develop
  • How to get started on your company’s Experimentation journey
  • 10 practical steps for Experimentation Culture to flourish

Agenda

Welcome and Introduction

Chris Purcell, Product Strategy Manager, Optimizely

Brand VS Customer outcomes

Chris Purcell, Product Strategy Manager, Optimizely

Practical Steps to Embed an Experimentation Culture

Craig Sullivan, Optimiser in Chief at Optimal Visit

Fireside chat with customer, RS Components

Stewart Ehoff, Experimentation Practice Lead at RS Components

Live demo of how to create Experiments

Hiltsje Smilde,Lead Solutions Architect, Optimizely

Q&A and Close

Chris Purcell, Product Strategy Manager, Optimizely

Keynote speakers

Craig Sullivan

Optimiser in Chief

Optimal Visit

Craig has been blending Experimentation, UX, Analytics, Psychology and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull. He has helped over 400 clients to unlock the latent value and growth inside their products or services, that they had no idea existed. Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, Experimentation, Coaching and Cultural Change, he’s found over £4Bn additional revenue for his clients.

Stewart Ehoff

Experimentation Practice Lead

RS Components

Stewart leads the Experimentation Practice function at RS Components – a Centre of Excellence focused on democratising the power of experimentation. Stewart has employed technology and strategic leadership in the experimentation domain to drive this £2billion a year organisations culture to become more data-driven, customer-obsessed and experiment focused.

Speakers

Chris Purcell

Product Strategy Manager

Episerver

Hiltsje Smilde

Lead Solutions Architect

Optimizely

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