About this webinar
The most effective digital experiences often have two things in common: they are highly personalized and are created by teams that dare to try something new. But with innovation comes risk. How do you minimize the guesswork in delivering customer-centric experiences?
Join experts from Optimizely, Blast, and Contentsquare on Tuesday, August 17 at 12 p.m. – 1 p.m. CT for a panel discussion on the why and how of effective A/B testing – and how to harness the power of intent data for your business.
Register for this webinar to learn how to:
- Build a culture of experimentation into your digital strategy
- Properly design and execute A/B and other controlled tests
- Use experimentation to monitor your competition and drive results
